Perhaps you may be getting the idea from so many of my client and industry-leader testimonials all over my site implying that I’m “the real deal” — so let me explain.
I’m not one to get complacent, or think there’s a place I’ve reached that I no longer have to try as hard, or keep training, or stop being curious to the point of obsession to find what will work. It takes a hard-working, ever-positive, highly-trained, very upfront, straight-shooting copywriter to keep digging in such a competitive internet marketing playing field. So if you’re sick of working with egotistical copywriters, I’m your gal.
I have a ton of experience in real-world business – specifically in public relations, sales, marketing and management. That school of hard knocks taught me to stick to the highest level of integrity and follow-through, which are two characteristics I find missing in many copywriters.
One of today’s copywriting greats I follow is Bob Bly. I like him because he tells it like it is, even if it’s not pretty. He doesn’t sugarcoat anything. He’s built himself into a copywriting god over many decades, and yet he’s so humble.
Like Bob, I try to keep this humble compass in front of me at all times, in my work and relationships with my clients. And like him, I’m a realist. That means that even though I have many winning sales letters and VSLs, I’ll admit I’ve also written masterpieces that my client and I LOVED, but didn’t do as well as we wanted. Any copywriter who tells you they’ve written 100% winners is lying. Even the best copywriters on the planet produce losers and need to go back to re-create and test again. That’s internet selling reality.
And here’s the humble business difference: I don’t just say “oh well” and leave. I roll up my sleeves and rework the hook and intro copy until it does work.
Now since this extra work is actually R&D that is a necessary evil of all businesses, the business owner is responsible for the cost of this time and effort. A business or entrepreneur who is testing internet marketing is just like a business that is testing a new commercial, or a new product. Sometimes it works and sometimes it doesn’t. If it doesn’t work, you change it until you hit your winner… until you nail something that people actually want. But of course there’s a business cost to that testing.
All marketing is a test, including promotions sold through web copy.
Here’s the article from Bob Bly on this topic: