Dear prospective customer… that would be YOU!
You’ll read all over my site that I am “the real deal” — a hard-working, highly-trained, very upfront straight-shooting copywriter. So if you’re sick of working with egotistical copywriters, I’m your gal.
I have a ton of experience in real-world business – specifically in public relations, sales, marketing and management. That school of hard knocks taught me to stick to the highest level of integrity and follow-through, which are two characteristics I find missing in some copywriters.
One of today’s Copywriting Greats I follow is Bob Bly. I like him because he’s not a bullshitter. Like Bob, I am humble in my work and my relationships with customers. And like him I’m a realist. That means that even though I have many winning sales letters and VSLs, I’ll admit I’ve also written Masterpieces that my client and I LOVED, but it didn’t do as well as we wanted. Any copywriter who tells you they’ve written 100% winners is lying.
And here’s the humble business difference: I don’t just say “oh well” and leave. I roll up my sleeves and rework the hook and intro copy until it does work.
Now since this extra work is actually R&D that is a necessary evil of all businesses, the business owner is responsible for the cost of this time and effort. A business or entrepreneur who is testing internet marketing is just like a business that is testing a new commercial… sometimes it works and sometimes it doesn’t. If it doesn’t work you change it til you hit your winner. But of course there’s a business cost to that testing.
All marketing is a test, including promotions sold through web copy.
Here’s the article from Bob Bly on this topic: