Since web copy is what makes or breaks the selling ability of your internet promotion, let’s liken this to another important decision.
Let’s say your heart is in dire need of an operation because your heart is not pumping the way it should. What kind of doctor would you choose: a general surgeon or a specialized heart surgeon?
I’ll bet if you’re life depended on it, you’d choose the one who was most likely the succeed in the operation – the specialist.
The same goes for your online business. When you’re counting on your website to bring in the customers, sales, and profits you need, you don’t hire a general writer and designer … you want someone who specializes in creating websites that sell.
The idea of specializing in web copy was so appealing once I discovered there are not many of these specialists available. I started “specializing” in writing web copy with my first mentor, Maria Veloso. I swear it was harder to finish her extremely in-depth, downright daunting “Certified Web Copywriting Master” course than it was completing a college degree! After all, this was the real world now. Mastering the skills and especially the intuition and rhythm of creating “killer web copy” that sells is not easy, as I found out.
However as with everything I do, I poured my heart and soul into copywriting. And if I can brag a little, I was thrilled to find out from Maria herself that I not only finished her course (most do not), but I was far and above her #1 protege by a 50% margin over the guy below me. I had mastered copywriting to the point where she looked at copy I was turning in and wondering, “Did I write this?”
But perhaps what I’m most proud of is being certified by VSL-inventor, Jon Benson, as what he called a “Samurai Copywriting” Specialist. I was hand-picked by Jon to personally train with him in his own home… mastering his formulas and copywriting style, which continues to dominate the internet today with the highest VSL conversions.
Since then I’ve expanded my close circle of copywriting greats that I work and train with on a regular basis… including the copywriting legend Clayton Makepeace (my hero); Parris Lampropoulos (the nicest guy, and such a genius); Kevin Rogers, the founder of Copy Chief worldwide community and my personal business coach; copywriting legend Lee Euler and the brilliant, coolest guy ever, Jeremey Hunsicker; and the copy chiefs of several Agora Health divisions.
EIGHT of the greatest copywriters of all time shared their best-kept secrets with me. Some of them personally mentored me. These are the “jewels of sales copywriting” I have now mastered and pass onto you. Here are are few of them…
|“Turn Words Into Cash” – 3X Sellerator
By Jon Benson
|My favorite mentor by far, Jon taught me all of his Samurai copywriting formulas for writing high-converting Video Sales Letters (VSLs), sales pages, emails, and more. This has propelled my career as a copywriter more than anything, except of course continuing to write web copy that grabs and keeps the reader’s attention, and ultimately, converts as high as possible.|
|“The Magic Bullets of Higher Response”
By Gary Bencivenga
|These are some of the most powerful marketing secrets ever, discovered from tens of millions of dollars of scientific advertising tests for many of the largest, most successful direct marketers in America. Each technique can boost response by 15% to 30% or higher. When used together, the cumulative effect can boost response even more.|
|“The 5-Point Formula to Web Copy That Sells”
By Maria Veloso
|I personally trained under Maria Veloso and was the one student who most closely mastered the 5-point formula for creating killer web copy that sells. After training under several other copywriting greats since then, I now combine the best of the best formulas.|
By Eugene Schwartz
|He was the Grand Master at Market Awareness, Sophistication, Saturation, and persuasive devices that have been meticulously tested and re-tested, including: Intensification, Identification, Gradualization, Redefinition, Mechanization, Concentration, and many more proven strategies.|
|“The Art of the Irresistible Offer”
By Clayton Makepeace
|This is the strategy of genuinely appealing to the part of your prospect’s psyche that is making the purchase decision — their EMOTIONS.|
It isn’t just talent in creating words that inspire people to want what you have that sets me apart; it’s the decades of sales and marketing experience I gained out in the field as a national sales manager and marketing director for different companies, before I set my sights on web copywriting.
Most copywriters got a degree in English or Journalism, wrote for printed materials, then tried to transfer their skills over to the web copywriting world, which doesn’t work very well.
Others came from the field of graphic or web design and can certainly make a pretty site, but have NO CLUE how to even begin writing web copy that sells.
Most so-called sales copywriters have no real-world sales experience, let alone field sales and marketing experience with a business degree to back it up … BUT I DO.
When you work with me, you’re not just paying for writing … you’re paying for my expertise, research, understanding of sales and human psychology, my education and training from many other master copywriters, and my professionalism.
There is no way I could write such effective sales copy that actually converts to sales without all my years of real-world sales and marketing experience, including:
Air Liquide (France), Roche Pharmaceuticals and Bayer Pharmaceuticals (Switzerland), BASF Chemical Company (Germany), RWE Power Int’l (U.K.), Innovene Petrochemicals (France), Dow Corning (U.S.), QNI Metals & Mining (Australia), Cargill (U.S.), Citgo Gas (U.S.), and many more organizations around the world.
Email me at elin AT thewriteeffect DOT com!